Magical cleaning and protection for your shoes

The Magic Elements stand for innovative products that combine outstanding product performance with the best possible demand to sustainability. All products are certified with the Oeko-Tex label. The products of the Magic family let the shoes look like new again and protect against external influences.

Magical cleaning and protection for your shoes

The Magic Elements stand for innovative products that combine outstanding product performance with the best possible demand to sustainability. All products are certified with the Oeko-Tex label. The products of the Magic family let the shoes look like new again and protect against external influences.

Magic Midsole Cleaner

MAGIC “MICRO-EARTHQUAKES” MAKE SOLES SHINE AGAIN!

Every shoe lover knows it: white and light-colored midsoles are particularly prone to dirt. Most all-round cleaners cannot remove the dirt on the sole effectively . The innovative solution is called MAGIC MIDSOLE CLEANER: With the power of “micro earthquakes”, the MAGIC MIDSOLE CLEANER lets dirty soles shine in their old splendor in 60 seconds!

MAGICAL FEATURES THAT CONVINCE

SUSTAINABILITY

  • Cleans physically – not chemically
  • Gentle on materials and residue-free
  • Patented technology
  • 100ml pump spray
  • Exclusively from Bama
  • Biodegradable
  • Dermatologically tested (test result “very good”)
  • OEKO-TEX certification
  • Waterbased
  • pH-level neutral
  • Free of animal ingredients

MAGICAL FEATURES THAT CONVINCE

  • Cleans physically – not chemically
  • Gentle on materials and residue-free
  • Patented technology
  • 100ml pump spray
  • Exclusively from Bama

SUSTAINABILITY

The MAGIC MIDSOLE CLEANER also impresses when it comes to sustainability:

  • Biodegradable
  • Dermatologically tested (test result “very good”)
  • OEKO-TEX certification
  • Waterbased
  • pH-level neutral
  • Free of animal ingredients

Magical “micro earthquakes” clean on a physical basis with up to 8,000 motions per second!

60 SECONDS OF MAGIC IN FOUR STEPS

This is how easy it is to use:

Spray directly onto the sole.

Let it work for 60 seconds.

Use a sponge for assistance in the case of heavy dirt loads.

Wipe off the dirt with a sponge or a microfiber cloth – done!

MAGIC UPPER CLEANER

“INTELLIGENT” FOAM MAKES THE UPPER MATERIAL SHINE AGAIN!

Everyday life leaves its mark on the shoe in the form of dirt and stains. The MAGIC UPPER CLEANER, as a cleaner for all upper materials, lets the shoes shine again in just a few minutes. Its “clever” active ingredient molecules recognize dirt particles via electrostatic forces of attraction and bind them to themselves. The magic cleaning foam is not only particularly effective, but also extremely mild and gentle on material, people and the environment.

MAGICAL FEATURES THAT CONVINCE

  • Particularly effective due to the high concentration of active ingredients
  • Proven ingredients from the cosmetics industry
  • Mild and gentle on all materials
  • 150 ml bottle with practical foamer for direct and convenient use

SUSTAINABILITY

The MAGIC UPPER CLEANER also impresses when it comes to sustainability:

  • Biodegradable
  • Dermatologically tested (test result “very good”)
  • OEKO-TEX certification
  • Waterbased
  • pH-level neutral
  • Free from animal ingredients

MAGICAL FEATURES THAT CONVINCE

SUSTAINABILITY

  • Particularly effective due to the high concentration of active ingredients
  • Proven ingredients from the cosmetics industry
  • Mild and gentle on all materials
  • 150 ml bottle with practical foamer for direct and convenient use
  • Biodegradable
  • Dermatologically tested (test result “very good”)
  • OEKO-TEX certification
  • Waterbased
  • pH-level neutral
  • Free from animal ingredients

Intelligent foam recognizes dirt particles on the shoe and binds them using electrostatic attraction.

MAGICAL EFFECTS IN A FEW MINUTES

This is how easy it is to use:

Shake the bottle well before use.

Apply the foam with the foamer.

Rub in foam with a soft brush and let it work for 5 minutes.

Pick up the dirt and remaining foam with a microfiber cloth – done!

Magic Protector

LOTUS LEAF EFFECT PROTECTS SHOES FROM DIRT AND WATER

In order that shoes can withstand the adversities of everyday life, they need a protective shield against dirt, stains and moisture that lasts for a long time. The MAGIC PROTECTOR, the particularly effective impregnator for all materials, offers long-lasting protection and is particularly gentle on material, people and the environment. The magical function of the lotus leaf effect changes the surface structure similar to that of a lotus leaf in nature: dirt and water no longer stick.

MAGICAL FEATURES THAT CONVINCE

  • Excellent water and dirt repellent effect on all materials
  • Does not damage the material
  • 200 ml tinplate can with Bag on Valve spray technology
  • Even spray pattern and very short drying time
  • Also sprays overhead

SUSTAINABILITY

The MAGIC PROTECTOR also impresses when it comes to sustainability:

  • Without fluorine compounds C4 / C6
  • Without silicones
  • Without propellants
  • OEKO-TEX certification

MAGICAL FEATURES THAT CONVINCE

SUSTAINABILITY

  • Excellent water and dirt repellent effect on all materials
  • Does not damage the material
  • Patented Technology
  • 200 ml tinplate can with Bag on Valve spray technology
  • Even spray pattern and very short drying time
  • Also sprays overhead
  • Without fluorine compounds C4 / C6
  • Without silicones
  • Without propellants
  • OEKO-TEX certification

Protective polymer chains are distributed on the surface of the shoe. As with the lotus leaf effect, dirt and moisture are repelled.

MAGIC SHIELD THAT’S LONG-LASTING

This is how easy it is to use:

Shake well before use.

Spray from a distance of 20 cm.

Let it dry for 15 minutes.

The shoe is protected against dirt, stains and moisture.

Frequently asked questions

Find more helpful information about the MAGIC ELEMENTS in our FAQ.

What is the magic behind the cleaning "micro earthquakes"?

The innovative cleaning product Magic Midsole Cleaner from BAMA boasts the patented technology of “micro earthquakes”. Magic Midsole Cleaner cleans physically with the strength of “micro earthquakes”, in which microscopically small bubbles move up to 8,000 times per second. The dirt is removed within 60 seconds, and the midsole shines with its former sparkle once more.

The “magical cleaning process” works in four phases:

 

  1. Spraying on the cleaner and penetration of the dirt particles
  2. Dynamic break-down of the dirt particles
  3. Removal of the dirt particles from the midsole
  4. Cleaning the midsole by taking up the liquid

What is special about Magic Midsole Cleaner that distinguishes it from other cleaning products?

The speciality of Magic Midsole Cleaner is the innovative, patented technology of “micro earthquakes”, which removes the dirt gently in a physical manner and does not chemically dissolve it, as is the case with conventional cleaning products.

What does "cleaning on a physical basis" mean when compared to a chemical process?

The operating principle of Magic Midsole Cleaner is based on a physical process in which microscopically small liquid bubbles move in a highly dynamic manner up to 8,000 times per second. This removes the dirt from the sole, which can be wiped off easily with a sponge or cloth after at least 60 seconds of use. In contrast, in a chemically based cleaning process the dirt is dissolved in the cleaning fluid.

What do I need to pay attention to when using Magic Midsole Cleaner to get the best-possible results?

After spraying on the fluid, let it work for at least 60 seconds and then wipe off the dirt that has been removed. With open-pored soles, make sure to wipe away the removed dirt (as shown in the video) and not to rub it into the sole.

On which sole materials can Magic Midsole Cleaner be used?

Magic Midsole Cleaner can be used on all plastic-based soles and midsoles. The cleaning action works especially well on light-coloured, smooth soles, but also on structured surfaces. In the case of open-pored materials, please make sure to wipe off the removed dirt with a sponge or cloth, as shown in the video, and not to rub it in.

Does Magic Midsole Cleaner corrode or damage the material of the midsole or the sole?

Intensive product tests by expert shoe cleaners (cleaning services) have shown that the cleaning of soles or midsoles by means of the physical operating principle is exceptionally gentle on materials.

Will the surface material of my shoe be corroded or damaged by accidental contact with Magic Midsole Cleaner?

Intensive product tests by expert shoe cleaners (cleaning services) have shown that Magic Midsole Cleaner does not cause any damage to the material or leave any stains on smooth surface materials made of leather or plastic.

How does the "intelligent" cleaning foam work?

The particularly effective Magic Upper Cleaner is a cleaning foam which contains “clever” active ingredient molecules that recognize dirt particles and bind them to themselves by electrostatic attraction. Thanks to the highly effective foam, the dirt is removed after a few minutes and lets the shoes shine again.

The “magical” cleaning process works in 4 phases:

  1. Spraying the foam on, entering the interfacial areas and reduction of the surface tension
  2. Surfactant molecules recognizing dirt particles
  3. Binding of the dirt particles through electrostatic attraction
  4. Picking up the dirt particles

What is the special difference between the Magic Upper Cleaner and other cleaning products?

The Magic Upper Cleaner works with proven surfactant ingredients from the cosmetic sector, which are particularly skin-friendly and sustainable. The “clever” active ingredient molecules recognize dirt particles by electrostatic attraction and bind them to themselves. The magic cleaning foam is not only particularly effective, but also extremely mild and gentle on material, people and the environment.

How exactly does the cleaning process of the Magic Upper Cleaner work?

The Magic Upper Cleaner is a foam which is applied to the upper material and acts on the surface of the shoe. The active ingredient molecules penetrate the interfacial areas between the various substances and reduce the surface tension. In this way, the dirt particles can be easily connected with each other. The molecules are negatively as well as positively charged and therefore are able to recognize dirt particles, which also have a certain charge distribution, by electrostatic attraction and to bind them to themselves.

What do I have to consider when using the Magic Upper Cleaner in order to achieve the best possible result?

After shaking the bottle apply the foam by using the foamer to the shoe. Then gently work the foam into the material with a soft brush and leave it on for 5 minutes. Finally, wipe off excess foam and moisture with a microfiber cloth.

On which upper materials can the Magic Upper Cleaner be used?

The Magic Upper Cleaner is suitable for cleaning all upper materials of shoes.

Will the upper material be affected or damaged by the Magic Upper Cleaner?

Thanks to the proven ingredients from the cosmetics industry, the cleaner is mild and gentle on all materials and leaves no residues.

Will the material of the midsole or the sole be damaged or affected by unintentional contact with the Magic Upper Cleaner?

Intensive product tests by professional shoe cleaners (cleaning services) have shown that the Magic Upper Cleaner does not damage the midsole / sole or leave stains.

How does the "lotus leaf effect" work?

The active ingredient of the highly effective Magic Protector contains water-repellent groups that combine through physical interactions and turn with the repellent side outwards. This changes the surface structure similar to that of a lotus leaf in nature, so that moisture and dirt no longer adhere.

The protective effect of the “lotus leaf effect” is built up in 4 phases:

  1. Spraying on the impregnation agent and equal distribution of the polymers on the surface
  2. The polymers combine through physical interaction and form chains
  3. The polymer chains orientate oneself with the protective side outwards
  4. The changed surface structure (lotus leaf effect) repels dirt and moisture

What is the special difference between the Magic Protector and other impregnation sprays?

The Magic Protector is an effective impregnation spray for protection against dirt and moisture. It is completely without perfluorinated chemicals (PFC), silicones and propellant gases. Thereby the Magic Protector convinces with its highly effective impregnation properties and at the same time defines a new standard of harmlessness for people and nature.

How exactly is the dirt and water repellent effect of the Magic Protector produced?

The active ingredient of the Magic Protector is applied as a propellant-free spray and consists of functional polymers with a very large chain length. Every polymer contains water-repellent groups and the polymer chains are bound through physical interactions. The water-repellent side chains of the polymer are oriented towards the outside and thus ensure complete dirt repellency. The Magic Protector changes the surface structure of the upper material similar to the lotus leaf effect in nature and thereby reliably repels dirt and water.

What do I have to consider when using the Magic Protector in order to achieve the best possible result?

Shake the bottle well before use and then spray from a distance of 20 cm. Leave it for minimum 30 minutes, after that the shoe is protected from dirt, stains and moisture. Use regularly to maintain the protective effect. Store the Magic Protector only at room temperature and keep it away from direct sunlight.

On which upper materials can the Magic Protector be used?

The Magic Protector has an excellent water and dirt repellent effect on all upper materials of shoes.

Will the upper material be affected or damaged by the Magic Protector?

The Magic Protector has a very good protective performance on all materials and does not affect them.

Will the material of the midsole or the sole be damaged or affected by the Magic Protector?

Intensive product tests by professional shoe cleaners (cleaning services) have shown that the Magic Protector does not damage the midsole / sole or leave stains.

Why does the Magic Protector work without propellant gases?

The active ingredient is inside a bag surrounded by pressurized air. If the spray head is now pressed, the impregnation agent escapes in a fine spray mist. This bag-on-valve technology also enables overhead spraying. By going without propellants the content is equivalent to a conventional spray with 250ml.

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